With a desire to take conversations from Melissa Johnson's popular lifestyle blog, Best Friends For Frosting® to a new, engaged level of fun, Melissa launched the “Best Friends For Frosting®” podcast. This joyful podcast encourages listeners to become the very best version of themselves and to celebrate a life they love inside and out. Can’t wait to see you there!
April 29, 2019
Ready to take your sponsored content to the next level so it feels fun while you’re still keeping it real? I hear you loud and clear, sister! It’s so important to make your sponsored content feel as organic as possible so that your readers (and you) are having fun with it! It has to still feel true to your brand and voice. I am so excited to share 5 quick things to keep on your radar when creating a home run sponsored blog post.
Here are 5 recent examples of sponsored posts on Best Friends For Frosting:
What is a Sponsored Blog Post:
First things’ first, a sponsored post is a blog post that a brand is paying a blogger to create. But, the trick is that a sponsored blog post should look like any other blog post on a blogger’s website. And, it should have the same tone and feel. Generally, the post will include a disclaimer that it was sponsored and it wasn’t something the blogger was inspired to come up with out of the blue. In addition, under FTC guidelines, bloggers always need to add an obvious disclosure that the post was sponsored.
Make it Feel Like Your Brand:
I remember working with photographers that would study a brand’s branding and then try to convince me to pull in colors and styling that the brand was using on their website and social media. I really had to go to bat for this one and say no! Brands come to bloggers to make sure that their brand is crossing paths with other audiences and that it is done in fun and unique ways. It has to stay true to the content creator’s feed. Have fun and make sure the brand blends right in with your own content. Most times, a brand will give you a set of guidelines (requesting what they want you to focus on), but you can always make sure it goes with your content.
Make it Relatable:
No need to go over the top with this. Many readers just want to see the every day. 😉 Readers LOVE seeing projects or items they can use in their everyday life. Make your content feel relatable so readers will feel like they want to use it too. Many bloggers are seen as the girl next door!
Make it Memorable:
Whether you’re doing something outside the box, infusing your own personality, or doing something pinterest-perfect, brands LOVE when influencers create a memorable experience for readers. This is the kind of stuff you’re thinking about once in a blue moon even months after you saw the collaboration. You want people to think of it often!
Be Careful with Product Placement Labels:
Eek! I know once in a very blue moon an ad agency will request this. But if the brand does not specifically request this, make sure to grab a couple shots to have in your back pocket with brand product placement just in case. When you see a ton of product placement (we’re talking a label that reads the brand loud and proud across), it starts to not feel as organic and true to your content. Take a variety of photos that have no brand labels that feel like they work within the post too. For example, for Egoo maybe you have a plate of waffles with whipped cream and sprinkles on top. In another photo you take a similar shot with the Egoo box in the background.
Work Your Own Life into the Verbiage:
Do not just talk all about the sponsored product. Talk about how it relates to your own life and how it can relate to the everyday. Make it fun. Write your post as if you’re talking to your girlfriend at coffee who is sitting across from you at the table. Weave in your sponsored brand messaging all while making it as relatable as you can! You still want to offer value to your readers.
Most of all, have fun with it! After all, especially as a full-time blogger, this is your job. You want to make sure you’re continuing to do something you love!
Even after becoming a CEO, educator, and podcaster, I’m still the down-to-earth girl next door. Building a profitable business is absolutely doable with the right mindset and the right amount of passion, and I can’t wait to share all I’ve learned with you!